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@javiersiriani
Digital Strategist + Photographer | Chief Commercial Digital Development, La Nacion | Professor of Media & Marketing at Pontifical Catholic University

The Facebook Oversight Board’s decision to maintain the former president’s ban — for now — won’t change much, and it might not even take the heat off Mark Zuckerberg.

The night before the Facebook Oversight Board decided to stand by the company’s decision to ban him from its platforms, former president Donald Trump announced — via an exclusive on Fox News — that he’d created a website. Called From the Desk of Donald Trump, it looked like a social media site but was really just a feed of his statements. …


El profesor Chris Bail lleva años haciendo experimentos con los usuarios de las redes sociales. “No pensamos lo suficiente en los motivos para utilizarlas”, dice. Es fundador en 2017 y director del Polarization Lab en la Universidad de Duke. Acaba de publicar un libro con un título algo académico: Romper el prisma de las redes sociales, de momento sin traducción prevista al español. Explica sus años de investigación, cuyos resultados difieren del diagnóstico de expertos más populares, como Tristan Harris, protagonista de El dilema social, de Netflix, y que acaba de declarar en el Congreso de EE UU sobre algoritmos.


15% of all adults and 36% of Gen Z have made purchases based on TikTok, Adweek-Morning Consult survey says

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app-engaging seamlessly in viral challenges and recruiting the hottest content creators-while others are just beginning to dabble in the short-form video format.

But as the platform establishes itself as more than a passing trend, new Adweek-Morning Consult survey data shows that brands might want to start investing in a TikTok strategy if they haven’t done so yet.

So far, it’s a pretty rapt audience…


Frente a comportamientos tan variables de parte de los consumidores, predecir el futuro resulta una “misión imposible” para los marketers en una realidad cada vez más omnicanal. Prepararse es la única solución y te contamos cómo.

Categorías tan diversas como retail, tecnología, finanzas y viajes han sufrido profundas modificaciones a raíz de la pandemia de Covid-19. El contexto hizo que las personas cambiaran sus hábitos de consumo: algunas tendencias previas se aceleraron, otras aparecieron y tuvieron una corta duración, otras llegaron para quedarse y muchas otras quizás desaparezcan en los próximos meses.

Y aunque no sabemos qué pasará en el…


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The company’s AI algorithms gave it an insatiable habit for lies and hate speech. Now the man who built them can’t fix the problem.

Joaquin Quiñonero Candela, a director of AI at Facebook, was apologizing to his audience.

It was March 23, 2018, just days after the revelation that Cambridge Analytica, a consultancy that worked on Donald Trump’s 2016 presidential election campaign, had surreptitiously siphoned the personal data of tens of millions of Americans from their Facebook accounts in an attempt to influence how they voted. It was the biggest privacy breach in Facebook’s history, and Quiñonero…


Podcasts have been around now for more than 16 years, but for hosting companies and content creators seeking to make them profitable, it’s taken a long time to figure out how to monetize all the revenue-generating possibilities.

As with streaming music and video, there’s money to be made on podcasts through selling subscriptions, sponsorships, affiliate marketing, and exclusive content, but one common sticking point with podcast monetization has been the challenge of podcast ad measurement.

Until recently, podcasters might know how many listeners downloaded a particular show, but not have access to key insights about how long they listened, or…


For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, “ Marketing in the Short-Video Landscape,” Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.

DSW joined TikTok because it sparked joy. The effects of the pandemic “accelerated our speed into TikTok,” Wollenburg said. …


Donald Trump dedicó muchos esfuerzos en su campaña digital, llegó a la presidencia y durante cuatro años estuvo gobernando a través de Twitter. En el año 2020 esa relación (que venía con diferentes debates) llegó a su fin, y llevó a Twitter a eliminar algunos tweets hasta bloquear su cuenta (con 88.6M de seguidores). Esto es lo que denominamos “Deplatform = dejar sin plataforma”.

Los consorcios digitales demostraron una vez más el enorme poder que manejan, dejando sin voz a un ex presidente de US.

En 2020 Donald Trump publicó 12.200 tweets, muchos con contenidos alarmante. Al final no fue…


I would like to share with you the “Media for Democracy” website, it is an excellent tool for election coverage and democracy network.

As we count down to Election Day in the U.S., November 3, 2020, we find ourselves at a dangerous moment for democracy. As scholarly experts in politics and media, we draw on research from our field to offer practical, nonpartisan, evidence-based recommendations to journalists covering the 2020 U.S. presidential election. We hope these recommendations — based on decades of research into electoral processes, news coverage, and public opinion — support the important work journalists are doing to cover the election and safeguard democracy.

https://mediafordemocracy.org/


Executive Summary

There is a code ceiling that prevents career advancement — irrespective of gender or race — because, in an AI-powered organization, junior employees and freelancers rarely interact with other human co-workers. Instead, they are managed by algorithms. As a result, a global, low-paid, algorithmic workforce is emerging. You will increasingly find a gap between top executives and an outer fringe of transient workers, even within organizations. Whether in retail or financial services, logistics or manufacturing, AI-powered organizations are being run by a small cohort of highly paid employees, supported by sophisticated automation and potentially millions of algorithmically managed, low-paid freelancers…

@javiersiriani

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